The Instagram 'pods' using likes to fight the new algorithm


You scratch my back and I’ll scratch yours. That’s the vibe in Instagram “pods” — secret communities trying to fight the platform’s algorithmic timeline, one like at a time. 

In June 2016, Instagram began rolling out its new algorithmic timeline which changed the order of posts in people’s feeds, favouring popular posts over chronology. Instagram bloggers have been complaining that it’s becoming harder to gain followers organically. Faced with this new challenge, they’re fighting back. In pod-form. 

“A pod is family of dolphins who live together in harmony and support one another.” says photographer Natalie Franke. “The members of your pod become your Instagram family and work to support you as you grow your platform. Think of pods like a group of cheerleaders who help one another on Instagram through likes and meaningful comments.” Read more…

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