This is not a drill: two health-tech companies are building the world’s first database for images of poop and they need your poop pics.
The campaign is called “#GiveAShit For Science” and asks people to upload photos of their bowel movements by using a smartphone browser to visit seed.com/poop (yes, that’s the whole URL).
The companies behind the initiative are Seed, a “microbial sciences” company that conducts microbiome research (and sells a probiotic), and Auggi, an AI company developing technology to treat gut disorders.
One of the objectives of the campaign is about awareness, getting people to pay more attention to their gut health via their poops. Read more…