At first sight, this TV commercial for popular Italian snack Motta’s Buondì is just like any other.
A cheeky, smiling girl joins her flawless mother as she adorns a table in the garden with flowers in bloom. Just another perfect Italian family basking in the summertime sun.
The girl wants a “light but inviting breakfast” which can combine “my desire for lightness and delicacy.” The language is pure advertising jargon, cliched and trite to the point of parody.
And parody it is, as shockingly revealed in the next scene. Read more…