The retailer is taking advantage of knowing who is in one of its 8,000 national locations. It is one of 40 companies currently using LocalResponse technology, which aggregates more than 1 billion checkins per month.
January check-in tweet deals at Walgreens included discounts on Halls cough drops coupon, flu shots and Energizer batteries, according to AdAge.
LocalResponse is a check-in aggregator that collects publicly shared information from more than 200 million users across platforms including Facebook, Twitter, Foursquare and Instagram.
Walgreens stands as the first retailer to use LocalResponse to send promotions for packaged goods, but joins a long list of big-name clients.
The startup had its soft launch more than two years ago, but will relaunch its beta in a couple weeks. However, it’s picking up speed, signing up multiple big brands including Verizon, Coca-Cola, McDonald’s, General Mills, Hershey’s and others. LocalResponse recently received $5 million-backing from various companies.
Some of these brands have their own way of utilizing LocalResponse. Verizon, for example, uses it to respond to customers tweeting frustrations about other phone companies. Verizon tweets back with a $100 discount for individuals to switch carriers.
Tell us, in the comments below, what you think about businesses taking advantage of knowing where you have checked in.
Thumbnail image courtesy of Flickr, Phillip Pessar.