Amazon Key tries to address the biggest problem with ecommerce


Amazon is a modern marvel. No other company in history has made the complexity of finding, buying, and shipping seem so simple. It can get just about anything in the world to your doorstep, much of it in just a couple days or even hours. 

But for all its brilliance, Amazon has had trouble getting past that doorstep. It has perfected everything except for that last foot—call it the Last Foot Problem.

And it is a problem. With people now buying tons of stuff online, including pricey things like electronics and clothes, the theft of packages has become a widespread problem. A 2015 survey found 23 million people reported having packages taken from their doorstep.  Read more…

More about Amazon, Ecommerce, Retail, Delivery, and Business

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