It’s a match made in data heaven.
After days of rumors, Google announced Friday that it would be acquiring wearables pioneer FitBit for $2.1 billion. In an industry where warring tech giants are battling for user loyalty, it’s a big deal.
“It’s not every day a deal like this happens,” Forrester analyst Frank Gillett told Mashable over the phone.
The acquisition could have far-reaching ripples in business, showing that Google is seriously ready to compete with Apple in health and wearables, and up its presence in our lives wherever we go. But, if you’re a FitBit user, what does it mean for you? Read more…