With more than 50 percent of in-store sales being influenced by digital channels in 2015 alone, it is a crucial time for retailers to provide their customers with the most intuitive digital experience possible across all channels. In a recent Demandware and L2 webinar, industry experts highlight four investments that successful retail brands must prioritize as they begin to develop new digital experiences for shoppers:
1. Videos and Tutorials
While video is a great asset and a successful tactic for grabbing shoppers’ attention, it can also lead potential customers down a dead end. L2 highlights that video content will have the most success if it lives on or links back to a product page where the shopper can easily learn more or purchase directly.