Snapchat will soon be able to show you ads that more precisely pinpoint where you are at any given time.
Snap, the company behind the ephemeral messaging app, just reached a deal with Foursquare that will allow it to use the location intelligence company’s extensive library of mapping data to power its geofilters, the place-specific graphics that users can overlay on their photos.
That means the company will be able to target ads within more clearly delineated areas, potentially opening the door to a new subset of advertisers like parks, farmers’ markets and smaller stores.
Snapchat currently offers users geofilters that correspond to nearby cities or landmarks in addition to the sponsored placements it sells to businesses. Read more…