Omnichannel and the Final Frontier of Commerce

E-commerce continues to be a dominant figure in retail viability; according to a recent report from Boston Retail Partners, 85 percent of retailers expect an increase in 2016 e-commerce website revenue. Retailers must create a seamless, holistic shopping experience in order to appeal to the present-day, multi-channel consumer – all in real time. Whether you take the term omnichannel seriously or not, there’s one undeniable fact: digital commerce has put the power back into the consumer’s hands.

Successful retailers know they have to move beyond just “having a good website” to a model that subtly reaches consumers in every facet of their digital lives. Customers are able to compare products and prices online, read peer reviews, receive instant feedback, and shop using any…

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