Office Depot Experiments with Virtual Reality

Office Depot will be able to internally drive in-store design and consumer experience innovation objectives through hyper-realistic simulations by leveraging InContext Solutions’ ShopperMX online 3D virtual reality (VR) platform.

 

“Virtual reality will allow us the convenience and simplify the process of creating and testing concepts that resonate with shoppers,” said Stephanie Gutierrez, vice president of marketing,   Office Depot, Inc. “With ShopperMX, Office Depot is investing in virtual reality technology as a priority to continue to innovate while better anticipating customer needs.”

 

InContext Solutions’ proprietary virtual reality technology allows retailers and consumer product goods (CPG) manufacturers to ideate, evaluate and activate new concepts within a…

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