Jockey and Chain Reaction Cycles Utilize Adaptive Targeting and Visitor Cloud Data Exchange

Qubit, a company that delivers data-first customer experiences, has launched a comprehensive upgrade to its premium digital experience management platform. The new version of Qubit’s Digital Experience Management (DXM) platform is expected to enable companies to put customer insights to work faster and more effectively. Brands will be able to use the new Adaptive Targeting feature to view and incorporate updates to customer segments automatically in real-time with every new online event to drive hyper-relevant engagement.

 

“My team is very excited about Adaptive Targeting and in particular its ‘segments’ functionality,” said Tim McCue, VP of Ecommerce at Jockey. “Actioning our segments is now easier than ever because of the integrated nature of Qubit’s platform. By…

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