Two months after introducing a new logo and app, Foursquare is rolling out its first ad campaign.
The outdoor campaign, created by Judd Branding, will run in New York and Chicago. The ads, which will run on New York City subways and on Chicago’s bike share kiosks, illustrate how people with very different tastes can use Foursquare to find what they’re looking for. One execution features an older businessman and a young, bearded hipster who are both waiting for shoe shines. The younger man likes art house films and kale shakes, while the middle-aged guy prefers Kobe beef and Duck a l’orange: