Fitbit bets its future on 'Premium' health and fitness subscription service



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Fitbit’s finally come to it senses: the days of trying to sell more fitness trackers are over.

Don’t worry, Fitbit’s still going to launch new trackers and smartwatches like the Versa 2. But rather than bet the farm on smartwatches and trackers that are increasingly steamrolled by the Apple Watch, Fitbit’s reinventing itself as a personal health guardian, starting with a new health and subscription service called Fitbit Premium.

Touted as its most personalized health and fitness experience yet, Fitbit says its $10/month (or $80/year) Premium service uses over 10 years of insights gleaned from Fitbit data and various academic medical sources to provide “actionable guidance and coaching.” Read more…

More about Health, Fitness, Fitbit, Wellness, and Services



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