Customer-Centric Technology is a Top Priority

If you spent the last few years making your customers “king,” it’s time to reevaluate that relationship. Now is the time to turn those royals into your best friends. Making a purchase is no longer just a transaction and consumers want a healthy relationship with their favorite brands. They expect recommendations when making selections, whether it’s on the right size to order, or a particular style to consider based on their preferences. They value the brands who listen, interact and help. Starting to sound like a friendship?

Customers want to feel personally connected to brands, and not surprisingly, across different industries brands are exploring ways to develop stronger customer relationships. Glance Networks recently conducted a survey to determine the top business…

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