HOW TO: Create and Distribute Effective Online Coupons

Darren Waddell is Vice President of Marketing at MerchantCircle.com. He can be found on the MerchantCircle blog and on Twitter. The age of the coupon is upon us. With historically high unemployment and uncertainty about the economy weighing heavily on consumer spending, the humble coupon has enjoyed a resurgence. Both the classic clip-and-save variety and…