Amazon is selling you a bunch of stuff through secret brands



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Do you wear Amazon? You may not even know it if you do.

Amazon has long sold commodity-type goods like batteries and baby wipes through its own prominently marked brands. But as it’s branched into more variable categories like food and fashion, it’s quietly launched a stable of satellite in-house labels that make no mention of their giant parent company.

And several more of these sorts of secret Amazon brands may be in the works. A Quartz deep dive into the company’s hundreds of trademark filings on Monday offers a hint of what new labels it could have in store. Read more…

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